2024 Champion of Public Relations Excellence, sponsored by the member agencies of the Canadian Council of Public Relations Firms(CCPRF)

Presented to a student in their 4th year of the Bachelor of Public Relations program who is in good academic standing (80% or greater) and shows a professional communication writing skillset.

Award
$5,000.00
Scopes
Bachelor of Public Relations, Faculty of Media & Creative Arts
Deadline
02/11/2024
Supplemental Questions
  1. A professional communicator working in a public relations agency is often charged with protecting and advancing the positive reputation of an organization. The communicator must balance the responsibility to represent. advocate and protect their client with the ethical obligation to truthfully and responsibly communicate with the public and the media. As a professional communicator responsible for communications on behalf of a client organization. how would you approach this responsibility with the highest level of ethics? Please consider how this could specifically relate to social media and media relations. How would you guard against sharing misinformation, advise your client, and ensure you are only sharing truthful, highly credible, authentic client news?